Backstage at the Supima Design Competition. Photos by Stevyn Llewellyn.
Tag Archives: trends
Sassybax Pretty Collection in Blush
Make Him Blush: Sassybax Launches The Pretty Collection in Blush
You’ve never looked this pretty…in the buff
In the Fall of 2010 Sassybax Founder & CEO Amanda Horan Kennedy launched a revolutionary idea – sexy, lingerie-inspired shapewear. So sexy in fact, women no longer need to scurry to the bathroom post-date before being caught squeezed into a rubber girdle (or or control top panty hose without the hosiery) beneath that seemingly hot mini-dress. The Pretty Collection is shapewear made for women, to be seen by men! Debuting in sexy black, Sassybax is thrilled to now offer the collection in oh-so-pretty Blush. Unlike nudes with yellow or orange undertones that sallow the skin, The Pretty Collection in Blush offers a beautiful nude with pink undertones that gives the skin a radiant, rosy glow. You’ll never have to sacrifice sexy for slimming again in this shapewear-meets-lingerie fusion, retailing from $50 – $118 in luxury retailers, high end lingerie boutiques, ready-to-wear specialty stores and online retailers beginning February 2011.
The Pretty Collection in Blush offers luxurious and sexy shapewear with a feminine twist, perfect to pair with wardrobe pieces in lighter palettes. Moderate to firm compression made-in-the-USA fabric feels silky smooth against your skin, treated with moisture-wicking Naturexx® to keep you cool all day (and night) long! Seven strategically designed styles troubleshoot all of your problem spots, enhancing your best, er, assets. Step into the Slip with built-in underwire bra underneath a cocktail dress, and let the feminine European lace trim peek out ever so slightly. The mid-thigh Shaper Bottom slims the tummy, waist, hips and upper thighs, perfect to pair with a tight pencil skirt. The Camisole is pretty enough to peek through a blazer at work, then shine solo for a night out on the town. The open-bust Hi Rise Body Shaper and Under Bra Cami are designed to be worn with any of your own bras, so you don’t have to worry about trying on a shaper that fits in the waist but not in the bust. Channel your inner pinup girl in the High-Waist Control Brief, featuring a double panel in that hard-to-target tummy area to keep you nipped and tucked. Say buh-bye to back bulge in the Sexy Back Bra, featuring a wide band in the back to keep you smooth while supportive underwire in the front keeps you on the up and up.
“When we launched this new collection at market recently, it hadn’t yet been named. Everyone we showed it to from the buyers to the magazine editors had one thing to say and that was, ‘Wow! That is really pretty. I can’t believe it’s shapewear.’ Well it seemed only fitting that the name become Pretty. Thus, the name: The Pretty Collection by Sassybax.”
– Amanda Horan Kennedy, Sassybax Founder & CEO
Based in Los Angeles, CA, Sassybax is the creation of biz and style-savvy entrepreneur Amanda Horan Kennedy. Launched in 2004, Kennedy introduced Sassybax to help women (like herself) with real bodies look slimmer, eliminate bra bulge and above all feel confident in their clothes! The Sassybax brand consists of the seamless Classic Collection, wardrobe-saving Accessories and the new, lingerie-inspired Pretty Collection. Classic pieces are sized S-2X (exact range varies by style) and Pretty pieces S-XL. Retailing from $18.00 – $118.00 in luxury retailers, boutiques and e-retailers throughout the U.S., including Sassybax.com.
Information and images related to Sassybax provided from the press release
Visit on the Web: www.sassybax.com
Follow on Twitter: http://twitter.com/sassybax
Fan on Facebook: http://www.facebook.com/Sassybax
Olive Wu Interview
Modern Glossy had the pleasure of Interviewing designer, Olive Wu after her presentation at NYU’s Expo 2010 fashion show.
Your palette for the fall 2010 season is primarily a romantic mixture of muted and shimmering dark colors, what type of fabrics did you use to achieve this effect?
OW: It’s a mixture of all different kinds of fabrics in wovens & knits, such as jacquard, tulle, wool twill, lace, and some novelties. I combined them together to create the textured & shimmering effect I was looking for. It’s fun to play with hard and soft textures at the same time.
You use texture in this collection, integrated with layering. What type of embellishments did you use on the jacket and skirt? Also, We also noticed that some of the pieces integrated intentional tears in the knits. What influenced this approach of texture?
OW: I used buttons as decoration on skirt and jacket; they’re strategically placed on the garments. Those buttons are mainly vintage military buttons. Rhinestones & pearls are also thrown in to give some varieties.
I also liked the challenge of maintaining elegance through seemingly broken, torn knits- the disruptive tone is softened and balanced by the light, transparent tulle. This design concept is somewhat a reflection of modern life – finding order and integrity in chaos.
What influenced the collection as a whole?
OW: Initially I wasn’t sure what the theme should be, but I knew I wanted to present the whole collection in a black color palette, so I picked various textures in shades of black. Then I had all these exquisite antique buttons to utilize, and they go against black beautifully.
In the making process, I started draping and piecing fabrics together. I thought I had the textures I desired, but decided something was still missing. That’s where the tulle came in. It gives dimension.
In terms of style, I wanted to stick to classic silhouettes, so I did the puff skirt, cocktail minidress, long sleeve tee… etc.
With all the above elements combined, this collection came to be military meets royalty meets rock-n-roll with a touch of romanticism. It’s extravagant minimalism.
What type of woman do you design for?
OW: She is chic and glamorous. She’s sassy but not showy. She is classic but certainly not boring at all. She likes subtlety, but doesn’t mind to have fancy accent on her outfits. Her inner beauty shines through on the exterior. She’s one of a kind and just a lot of fun!
You work at Ralph Lauren as well. Does the Ralph Lauren aesthetic influence your work in any way?
OW: Well, yes and no. I learn to love and appreciate “authenticity” at Polo Ralph Lauren. He has classic styles, and he can make just about anything into his American life style.
I have a different take on my own designs. I want people to feel every piece is distinctive and it represents their individuality. I want people to know each garment is thoughtfully made. I’d like to be more of an artist than a designer.
As a creative person, how do you find your inspiration?
OW: I am always collecting things or tears I like… be it a picture of beautiful scenery, a cute crafty object, a cool graphic design, a special vintage handbag or button, or just a beautiful piece of fabric… Inspirations come from everyday life. I get inspired by art, music, fashion, culture, places and people. Different ways of thinking and concept give me ideas as well. My motto is to “never stop learning”.
Where can one purchase Olive Wu designs?
OW: If anyone is interested in purchasing my designs, please feel free to contact me directly at [email protected]. Or visit my Facebook page here and ModelMayhem website.
What are your future plans for this line?
OW: My goal is to participate in more runway shows and eventually establish my own label. I hope to gain more support from people who like my designs and have the opportunity to sell them at department stores and specialty boutiques. I am collaborating with talented people to make it happen. And I am also networking to find business savvy people to help me to launch the line. Still a long way to go but one step at a time.
Arise: The African Collective
Arise Magazine showcased 3 notable South African Designers for it’s Fall 2010 launch at the tents: Black Coffee, Nigeria’s Deola Sagoe and Tanzania’s Loin Cloth & Ashes.
Designers Jacques Van Der Watt and Danica Lepen make up the identity of Black Coffee which debuted a wonderfully dramatic yet soft line of pleated coats and dresses. Voluminous and muted, coats appeared in shades of rose, nude, salmon, slate and putty. The designers looked to Picasso, and his cubist reinterpretation of African masks. Hence, the quiet tones, the bell like proportions, the geometric folds.
Arise magazine has managed to be the forerunners of introducing the world to global style. And it’s quite evident that South Africa has its own talent on the rise.
— Jeanie Kwak
Photos by Stevyn Llewellyn
Venexiana Fall 2010
At Venexiana the main attraction was stunning floor length ballgowns that where tiered, pleated, fishtailed, and adorned with appliques, crystals and big satin bows. The color palette was very deep and saturated, enhanced with bold statement jewelry. Designer Kati Stern played with volumes, high necklines, backless pieces and different patterns that evoked an old Hollywood glamour feel. — Maria Giannakakis
Photos By Stevyn Llewellyn