The Iodice Spring/Summer 2010 Collection was presented at an intimate setting in a fabulous penthouse suite of the Morgans Hotel. Complimentary champagne, gorgeous models and outdoor garden terraces overlooking the New York skyline were the perfect setting for this sensual and feminine collection. The glamorous and sexy silhouettes personified luxury at first glance. This season was inspired by all things beautiful by the sea like pearls, shells, the movement of sand and seaweed. Maybe you wouldn’t think of seaweed as beautiful, but Iodice made it sexy, (actually, it looked more like snakeskin print. Like I always say, when in doubt throw in some animal print and call it a day). Beautiful high quality embellishments with precious detail added a classy glitz to the monochromatic collection along with statement necklaces and chunky bracelets made of pastel pearls and metallic flowers. The yummy skyscraper high suede shoes were also created by the designer. Creams, and nudes were the dominant color scheme, save for a small mini collection of dresses in navy and red georgette that showcased Iodice’s elegant and fluid drapery technique. Other rich fabrics used included silk jersey and a lightweight lamb suede that almost melted to the touch like butter. This collection was a beautiful harmony between warm, earthy tones accented with cool, breezy, adornments and delicate embellishments. A sexy day at the beach, or if we were in Brazil, everyday. Valdemar Iodice who hails from Sao Paolo has a specific woman in mind. “The Iodice woman”, he says, “is a sophisticated jet-setter, a confident cosmopolitan woman who fuses passion for life with a sense of style”. This family run business started in 1987 and is a well-know brand in his country. Iodice captures the essence of the Brazilian woman, and wouldn’t we all love to be Brazilian? (Adriana Lima, Giselle Bunchen, Alessandra Ambrosio…’nuff said).
– Maria Giannakakis
Photos © Stevyn Llewellyn
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Rad Hourani deems himself as an anti-conformist, a designer that doesn’t follow trends, yet the pieces he creates are at once current and sophisticated. In studying his past collections (he launched his label in 2007), Hourani indeed emphasizes a no-background, no-formatting approach – there is a consistent look across each successive season. Male and female models continue to blur boundaries with his androgynous attitude. Last evening, he presented at the Soho Grand Hotel.
