Tag Archives: LingerieFW

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LingerieFW Benefit 8-3

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Announcing the Official Closing Benefit of LingerieFW, the first Fashion Week exclusively dedicated to the intimate apparel industry, on Saturday August 3rd from 8-10pm. Showcasing an exclusive Pop Up Exhibit from the Morris-Jumel Mansion Museum: “The Loves of Aaron Burr: Portraits in Corsetry & Binding” by artist, couturier and historian Camilla Huey (has designed for a roster of names including Oprah, Janet Jackson and Katy Perry). The exhibit, temporarily moving from the Morris-Jumel Mansion Museum in upper Manhattan, resurrects the lives of eight women involved in the adventures of Aaron Burr, Vice President to Thomas Jefferson and the assassin of Alexander Hamilton. The exhibition tells the compelling stories of these women through the craft of bookbinding and the art of couture corsets. 

Open to the public, this event features a 2-hour open bar with 10% of all ticket sales (http://lingeriefashionweek.eventbrite.com/) donated to Bright Pink, the only national non-profit organization focusing on the risk reduction and early detection of breast and ovarian cancer in young women while offering support for high-risk individuals.

For more on the Closing Benefit & Pop Up Exhibit: http://www.lingeriefw.com/camilla-hueymorris-jumel-mansion-museum.html. For more on Lingerie Fashion Week: http://www.lingeriefw.com/.

 

 After all, “The body is meant to be seen, not all covered up.” – Marilyn Monroe
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LingerieFW Returns for Spring/Summer 2014
The first Fashion Week exclusively dedicated to the intimate apparel industry.


New York, NY 16 July 2013 – We came. We saw. We conquered. We’re back. Lingerie Fashion Week, the first Fashion Week worldwide exclusively dedicated to the intimate apparel industry, follows up its February debut with a season two return for Spring/Summer 2014. Shows ranging from emerging and established brands to celebrity labels will take the stage via Runway or Presentation at The Metropolitan Suite in New York, August 1st, 2nd & 3rd.Available on LingerieFW.com, the Official SS14 Schedule includes: Rococo Dessous, the first lingerie line made of 24-karat gold thread, worldwide leader in retro-inspired lingerie & stockings Secrets in Lace, presenting Secrets in Lace, Bettie Page Lingerie & Stockings and Dita Von Teese Stockings, global powerhouse and full bust leader Affinitas & Parfait, lingerie-RTW fusion NOE Undergarments, lingerie & lounge lines Lola Haze and Uye Surana showing in a combined Presentation, fashion-forward nursing & maternity line You! Lingerie, and innovative NaïS lingerie & loungewear and decadent Nevaeh Intimates showing in a combined Made in NY Presentation. Headquartered in Japan and currently counting three New York storefronts including Soho & Madison Ave, BRADELIS NEW YORK will kick-off Lingerie Fashion Week with a Runway Show followed by a Presentation & Cocktail Reception. The three-day event will wrap with an Official Closing Party on Saturday, August 3rd, benefitting Bright Pink and featuring a Morris-Jumel Mansion Museum Pop Up Exhibit in conjunction with the Historic House Trust’s Contemporary Art Partnerships initiative: “The Loves of Aaron Burr: Portraits in Corsetry & Binding” by artist and couturier Camilla Huey.LingerieFW also welcomes on board Cotton Incorporated as partner, who is proving what really lies beneath via a Cotton Installation. Featuring a range of cotton-rich looks from varying intimate apparel brands and designers, the Installation will be on-view in the Cotton Lounge throughout the three days for guests to enjoy. Keeping press, influencers, designers, models and guests refreshed, Java Monster joins as Official Beverage to LingerieFW. Nevaeh Intimates-clad Java Girls will distribute chilled coffee beverages Mean Bean, Loca Moca, Kona Cappuccino and Vanilla Light to those in need of a recharge from the Sponsor Lounge to Backstage. Guests needing a treat can also snack on ice cream bars from ENLIGHTENED: The-Good-For-You-Ice-Cream. Need to show your sweet somethings a little TLC? Give them a soak with the Official Wash of LingerieFW Soak Wash, which guests of the Closing Party will be able to take home in the coveted Gift Bags. Bags will also include guilt-free snacks from PopChips, as well as the latest from the Brazilian Spa Clay line from Nair, joining as Official Hair Removal sponsor. Hosting a front of house Press Lounge TheLingerieAddict.com joins as Digital Media Partner, the world’s number one consumer-oriented blog exclusively covering the intimates industry. The Press Lounge will feature seating, charging docks and a monitor displaying live streams of shows, Twitter feeds and more. Lending their creativity as Backstage Hair Team are the masterminds behind ARROJO, and New York agencies MMG and MSA join the LingerieFW SS14 season as Modeling Partners.For the first time this season consumers can also get in on the excitement via a partnership with Bright Pink, the only national non-profit organization focusing on the risk reduction and early detection of breast and ovarian cancer in young women while offering support for high-risk individuals. Tickets are available to the Official Closing Party along with limited tickets available to select Runway Shows & Presentations, with 10% of all sales going to Bright Pink: http://lingeriefashionweek.eventbrite.com/

About LingerieFW
Having successfully staked its claim as a power player in the greater fashion industry, intimate apparel now has its own Fashion Week to boot. Introducing LingerieFW, the first Fashion Week exclusively dedicated to intimate apparel brands. Encompassing lingerie, loungewear, sleepwear, shapewear, hosiery and lingerie accessories, LingerieFW (representing a $14 billion and growing market segment) presents an exciting industry hub designed to collectively give the growing force of intimates brands their due voice.  Open to emerging and established brands worldwide, LingerieFW offers a high visibility, influential platform yielding maximum buzz and media exposure. Shedding a powerful spotlight on intimates designers and the industry as a whole, LingerieFW™ aims to make intimates brands household names just as their womenswear counterparts are. LingerieFW debuted for the FW13 season in February 2013 to a result of over 100+ million total Media Impressions, reaching audiences from North & South America to Europe and Asia. www.lingeriefw.com

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Lingerie Fashion Week Fall/ Winter 2013

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Neveah Intimates. Photo by Stephen Wilson.
affinitas FYI_Dani_Read NAIS neveah_intimates Rouge_Séduire Uye_Surana

 

A lovely collection of tasteful intimate apparel made it’s debut during  Lingerie fashion week in New York City.

From the press release:

New York, NY 1 Mar, 2013 – Womenswear has it. Menswear has it. Swimwear has it. Now Intimates has it. Introducing LingerieFW™: the first Fashion Week dedicated exclusively to the intimate apparel industry. The inaugural season of Lingerie Fashion Week  just made its debut last weekend, showcasing FW13 collections Friday the 22nd & Saturday the 23rd at the Metropolitan Pavilion in New York City. Six designers took the stage via runway and presentation: global powerhouse Affinitas & Parfait, luxuriously erotic FYI by Dani Read, innovative NaïS, sultry Nevaeh Intimates, provocative Rouge Séduire and effortless Uye Surana. Lingerie Fashion Week will make its return for the SS14 season this August.

LingerieFW™’s debut season staged shows over a span of two days, offering brands two venues to choose from at the Metropolitan Pavilion: The Gallery offering sleek, white washed Presentation space and the airy Metropolitan Suite offering an elegant backdrop for Runway. The Gallery also played host to guest check-in as well as “The Boudoir” Sponsor Lounge, featuring a Press Lounge with Charging Station hosted by industry Media Partners The Lingerie Journal and CRÉATIONS, a hydrating SmartWater lounge, Gift Suite showcasing the LingerieFW Official Gift Bag, and Dry Bar from LingerieFW™ Hair/Makeup Partner The Temple, a Paul Mitchell Partner School and more. Not only did The Temple pamper guests at the Dry Bar with complementary styling throughout the shows, but also created all of the hair & makeup looks for showcasing designers backstage in collaboration with MAT, Advanced Makeup Education at The Temple and Ultimate Face Cosmetics.

Ultimate Face Cosmetics, The Temple, SmartWater, ZICO: Pure Coconut Water, PopChips, Smolder Perfume, Soak Wash and The Lingerie Alliance all generously donated product to the LingerieFW™ Official Gift Bag, displayed throughout the shows in the Sponsor Lounge Gift Suite. Karlsson’s Vodka in collaboration with mixologist Sean McClure of Cocktail Chemistry Consulting, along with Cayrum, Bruce Cost Ginger Ale, ZICO: Pure Coconut Water and SmartWater also signed on to provide libations & hydration at the LingerieFW™ Closing Party on Saturday, Feb 23rd, attended by fashion & intimates industry influentials and high profile New Yorkers including Alex McCord & Simon van Kempen. For Sponsor links, please visit: http://www.lingeriefw.com/.

Having only been offered the tradeshow platform in the past, LingerieFW™ is the first Fashion Week to emerge worldwide exclusively dedicated to intimate apparel. Lingerie Fashion Week offers both emerging & established brands ranging from lingerie, loungewear and sleepwear to shapewear, hosiery, lingerie accessories & men’s underwear the opportunity to come together as an industry, collectively showcasing new collections via the exciting, progressive and press-driven Fashion Week platform. Event branding is sleek, sophisticated, fashion forward and most importantly innovative, providing a compelling hub designed to propel the intimates industry forward, while giving brands a dynamic stage for maximum media exposure.

Why a Lingerie Fashion Week now? Once considered a niche category, intimate apparel has recently exploded into the forefront of consumerism, having seen a dynamic surge of recognition particularly within the past few years. The industry is now prevalent in just about every area of pop culture, while innerwear-as-outerwear has moved on from being marked a passing trend to an omnipresent, permanent fixture in fashion worldwide. The U.S. women’s intimates and hosiery market alone grew to $14 billion in 2011, up from $13 billion in 2010 (Source: Citi ), showing growth in the mid to high single digits per year versus low to mid single digits per year for women’s apparel overall. (Source: Citi ). Says LingerieFW™ Founder & Director Lauren Rich:

“It is safe to say intimate apparel has successfully staked its claim as a power player in the greater fashion industry, and as such deserves a high visibility, influential platform to collectively give its growing force of brands their due voice. The goal of LingerieFW™ is to give this voice to the hundreds of beautiful, innovative intimates designers & brands via a channel not only reaching industry but also the consumer – spotlighting & elevating the industry as a whole. Through LingerieFW™, we want to make lingerie & intimates designers household names just as their womenswear counterparts are.”

LingerieFW™ is open to both emerging & established brands worldwide within the following categories: lingerie, loungewear, sleepwear, shapewear, hosiery, lingerie solutions, lingerie accessories, men’s underwear, men’s sleepwear and men’s loungewear. Interested brands for the SS14 season may request an application and further information on LingerieFW™ by contacting [email protected] .