From the press release—In the continued pursuit of dressing the modern man, this season Native Son posed the question of what it means to create a brand that is perfectly balanced in its ability to reference the past, exist in the present, and look forward to the future. See the collection in the slide show below
Fall / Winter 2012 marks the first of a four season collaboration with North Carolina based Raleigh Denim. The collaboration was birthed out of a desire to develop a product that was rooted in American culture and manufacture it in the same way it was when jeans were first constructed in the 1880’s. Our interest in working with Raleigh Denim is based on the shared principle of making things correctly, no matter the cost or time.