Tag Archives: intimates

Lingerie Fashion Week Fall/ Winter 2013

Stephen-Wilson-Photography_LingerieFW_Made-In-NY-6
Neveah Intimates. Photo by Stephen Wilson.
affinitas FYI_Dani_Read NAIS neveah_intimates Rouge_Séduire Uye_Surana

 

A lovely collection of tasteful intimate apparel made it’s debut during  Lingerie fashion week in New York City.

From the press release:

New York, NY 1 Mar, 2013 – Womenswear has it. Menswear has it. Swimwear has it. Now Intimates has it. Introducing LingerieFW™: the first Fashion Week dedicated exclusively to the intimate apparel industry. The inaugural season of Lingerie Fashion Week  just made its debut last weekend, showcasing FW13 collections Friday the 22nd & Saturday the 23rd at the Metropolitan Pavilion in New York City. Six designers took the stage via runway and presentation: global powerhouse Affinitas & Parfait, luxuriously erotic FYI by Dani Read, innovative NaïS, sultry Nevaeh Intimates, provocative Rouge Séduire and effortless Uye Surana. Lingerie Fashion Week will make its return for the SS14 season this August.

LingerieFW™’s debut season staged shows over a span of two days, offering brands two venues to choose from at the Metropolitan Pavilion: The Gallery offering sleek, white washed Presentation space and the airy Metropolitan Suite offering an elegant backdrop for Runway. The Gallery also played host to guest check-in as well as “The Boudoir” Sponsor Lounge, featuring a Press Lounge with Charging Station hosted by industry Media Partners The Lingerie Journal and CRÉATIONS, a hydrating SmartWater lounge, Gift Suite showcasing the LingerieFW Official Gift Bag, and Dry Bar from LingerieFW™ Hair/Makeup Partner The Temple, a Paul Mitchell Partner School and more. Not only did The Temple pamper guests at the Dry Bar with complementary styling throughout the shows, but also created all of the hair & makeup looks for showcasing designers backstage in collaboration with MAT, Advanced Makeup Education at The Temple and Ultimate Face Cosmetics.

Ultimate Face Cosmetics, The Temple, SmartWater, ZICO: Pure Coconut Water, PopChips, Smolder Perfume, Soak Wash and The Lingerie Alliance all generously donated product to the LingerieFW™ Official Gift Bag, displayed throughout the shows in the Sponsor Lounge Gift Suite. Karlsson’s Vodka in collaboration with mixologist Sean McClure of Cocktail Chemistry Consulting, along with Cayrum, Bruce Cost Ginger Ale, ZICO: Pure Coconut Water and SmartWater also signed on to provide libations & hydration at the LingerieFW™ Closing Party on Saturday, Feb 23rd, attended by fashion & intimates industry influentials and high profile New Yorkers including Alex McCord & Simon van Kempen. For Sponsor links, please visit: http://www.lingeriefw.com/.

Having only been offered the tradeshow platform in the past, LingerieFW™ is the first Fashion Week to emerge worldwide exclusively dedicated to intimate apparel. Lingerie Fashion Week offers both emerging & established brands ranging from lingerie, loungewear and sleepwear to shapewear, hosiery, lingerie accessories & men’s underwear the opportunity to come together as an industry, collectively showcasing new collections via the exciting, progressive and press-driven Fashion Week platform. Event branding is sleek, sophisticated, fashion forward and most importantly innovative, providing a compelling hub designed to propel the intimates industry forward, while giving brands a dynamic stage for maximum media exposure.

Why a Lingerie Fashion Week now? Once considered a niche category, intimate apparel has recently exploded into the forefront of consumerism, having seen a dynamic surge of recognition particularly within the past few years. The industry is now prevalent in just about every area of pop culture, while innerwear-as-outerwear has moved on from being marked a passing trend to an omnipresent, permanent fixture in fashion worldwide. The U.S. women’s intimates and hosiery market alone grew to $14 billion in 2011, up from $13 billion in 2010 (Source: Citi ), showing growth in the mid to high single digits per year versus low to mid single digits per year for women’s apparel overall. (Source: Citi ). Says LingerieFW™ Founder & Director Lauren Rich:

“It is safe to say intimate apparel has successfully staked its claim as a power player in the greater fashion industry, and as such deserves a high visibility, influential platform to collectively give its growing force of brands their due voice. The goal of LingerieFW™ is to give this voice to the hundreds of beautiful, innovative intimates designers & brands via a channel not only reaching industry but also the consumer – spotlighting & elevating the industry as a whole. Through LingerieFW™, we want to make lingerie & intimates designers household names just as their womenswear counterparts are.”

LingerieFW™ is open to both emerging & established brands worldwide within the following categories: lingerie, loungewear, sleepwear, shapewear, hosiery, lingerie solutions, lingerie accessories, men’s underwear, men’s sleepwear and men’s loungewear. Interested brands for the SS14 season may request an application and further information on LingerieFW™ by contacting [email protected] .

Brulee Lingerie & Sleepwear Sale-Up to 85% off

BRULEE Lingerie & Loungewear is currently running a Spring sale on Brulee.net (http://www.brulee.net/products-page/). Popular silk, chiffon & cotton pieces from Boudoir, Classic, Noir & Vamp collections are marked up to 85% off.
Recently seen on Jennifer Love Hewitt, Khloé Kardashian and Jamie Chung, BRULEE embodies the ultimate in indulgence: a seductive blend of luxury, sophistication and desire…to inspire in the boudoir, or beyond. Each piece is handcrafted from the finest silk and chiffon in New York City’s Garment District, resulting in a simple yet striking elegance. For the woman seeking a modern take on sexy, the line offers femininity – without the frills. Whether slipping on for a night on the town, or slipping off for a night in the boudoir, BRULEE promises to leave your admirer wanting to see what is underneath…

BRULEE Lingerie & Loungewear Spring Sale

•   Classic “Boyfriend” Shirt: was $146.00, now $36.50

•   Classic Soft Bra: was $108.00, now $16.20

•   Boudoir Knicker: was $81.00, now $40.50

•   Noir Teddy: was $180.00, now $45.00

•   Noir Pant: was $190.00, now $47.50

•   Vamp Tap Pant: was $86.00, now $21.50

•   Vamp Bodysuit: was $200.00, now $50.00

•   Vamp Cami: was $124.00, now $18.60

•   Vamp Chemise: Was $198.00, now $99.00

 About BRULEE

BRULEE lingerie and loungewear embodies the ultimate in indulgence: a seductive blend of luxury, sophistication and desire…to inspire in the boudoir, or beyond.  Each piece is handcrafted from the finest silk and chiffon in New York City’s Garment District, featuring hand cast gold and Swarovski crystal hardware juxtaposed with delicate details.

 

Marked by a simple yet striking elegance, the line is a testament to women seeking a modern take on sexy that remains feminine – without the frills.  Taking inspiration from designer Kristian Giambi’s busy lifestyle, BRULEE’s versatile pieces have you, ahem, covered from the bedroom to the boardroom…to beyond. Pair the line’s silk Camisoles with a pencil skirt and jacket for work, or with skinny jeans or a mini for night. Got a hot date?  Style the Chemise or Teddy accordingly, or let a sultry Soft Bra peek through a blouse.

 

BRULEE’s camisoles, teddies, soft bras, boy shorts, nightshirts, PJ pants, robes and more are luxurious, uncomplicated and anything but sweet.  Whether slipping on for a night on the town, or slipping off for a night in the boudoir, BRULEE promises to leave your admirer wanting to see what is underneath…

 

Retailing from $65.00 – $280.00 at select boutiques nationwide (U.S.), through e-retailers and Brulee.net. Store locater: http://www.brulee.net/boutiques-stores/

 

Go ahead, indulge.

 

Web: www.brulee.net

Twitter: http://twitter.com/BruleeLingerie

Facebook: http://www.facebook.com/#!/pages/Brulee/453842090706?ref=ts

Lola Haze Lingerie Sitewide Sale


It’s that time for Spring sales! Lingerie brand Lola Haze is currently running a sale of 15% off sitewide (www.lolahaze.com) now through June 30th, using discount code LolaSpringBride.

From Left:

  • Electric Zip Slip: Was $169.00, now $143.65
  • Cancan Chemise: Was $189.00, now $160.65
  • Signature Whisper Slip: Was now $79.00, now $67.15
  • Shimmer Teddy: Was $139.00, now $118.15
  • Feather Romper: Was $169.00, now $143.65
  • Embrace Teddy: Was $89.00, now $75.65


About Lola Haze™
What happens when a Harvard Grad with a pension for Nabakov’s Lolita turns lingerie designer? She creates Lola Haze, a whimsical fashion adventure into a world of eclectic glamour, coquettish juxtapositions and global whimsy. The fanciful-yet-seductive contemporary line is marked by designer Laura Mehlinger’s signature mixing of fabrics and innovative color combinations – chiffon panels draped over stretch lace, tiered panels of silk charmeuse layered over metallic mesh, mixing in delightful charms & adornments, and unexpected placement of fine lace appliqués and bold cut-outs.

Named after the famous temptress Dolores “Lolita” Haze in Nabokov’s Lolita, Harvard grad-turned designer Laura Mehlinger created Lola Haze TM as a lingerie/loungewear/outerwear fusion for the playful, confident woman with a bold, whimsical fashion sense. Produced with love in New York City, Lola Haze™ playwear is for women who like to play in and out of the bedroom. She is a seductress, dresses for herself, and has a bold, whimsical fashion sensibility. Not just for the boudoir, she takes Lola out on the town as a layering piece or stand-alone fashion statement paired with a wow necklace and killer heels. Lola Haze™ takes inspiration from New York City and Prince to art deco architecture and influences across the globe, all of which are infused into the line’s intricate detailing and innovative color and fabric combinations. On New York, Laura says:

“I am proud to design and produce all our products in New York City’s historic garment district. Lola Haze TM is inspired by the boldness and energy of New York City, and we are proud of the authenticity and quality of doing production here as well.”

Simply put? Every woman with eclectic taste and a love of bold glamour is a Lola girl. Lola Haze TM pieces retail from $29.00 – $194.00 at boutiques nationwide and on the newly launched LolaHaze.com e-commerce.

Web: www.lolahaze.com
Twitter: @LolaHazeNYC (https://twitter.com/#!/lolahazenyc)
Facebook: http://www.facebook.com/pages/Lola-Haze-TM/113573032344

Affinitas Launches 2nd College Scholarship Contest, Featuring Guest Judges HerCampus & HerRoom!

College students rejoice: lingerie brand Affinitas has brought back their College Scholarship Contest, giving one Grand Prize winner a $1500 tuition scholarship along with $1000+ worth of Affinitas lingerie, while a lucky Runner up will receive a $750 tuition scholarship and $500+ worth of Affinitas lingerie! In the theme of “Dream Big,” Affinitas has also brought on board Guest Judges Windsor Hanger, Stephanie Kaplan and Annie Wang of all-things-collegiette resource HerCampus.com, along with leading intimate apparel e-retailer HerRoom.com. To enter, students must build their dream career using photos & images via Pinterest, Instagram, Tumblr, Picasa or Flickr. Submissions are being accepted through May 31st, 2012 at this link: http://www.facebook.com/AffinitasIntimates/app_141327329325745.

Affinitas has additionally teamed up with HerRoom.com to offer a free Packaged Panty set ($28.00 retail value) on any purchase over $40.00 for the duration of the contest.

Dream Big: Affinitas College Tuition Scholarship Contest featuring Guest Judges HerCampus & HerRoom!

 

Attn: college students, we are proud to bring back our College Tuition Scholarship Contest! One Grand Prize winner will receive a $1500 tuition scholarship along with $1000 worth of Affinitas or Parfait lingerie and 10 Packaged Panty sets, while a lucky Runner up will receive a $750 tuition scholarship, $500 worth of Affinitas or Parfait lingerie and 5 Packaged Panty sets! Phew. We’re exhausted just thinking about everything up for grabs.

Getting bigger & better, this time we are excited to bring on board Guest Judges Windsor Hanger, Stephanie Kaplan and Annie Wang of all-things-collegiette resource HerCampus.com! Dreaming big, Windsor, Stephanie & Annie founded HerCampus.com while undergrad students at Harvard. HerCampus.com has since gone on to become the #1 online resource for college women, establishing campus branches nationwide and winning numerous accolades and awards. Proof that you can achieve what you set your mind to, we are honored to have these three, driven young women sit on our judging panel to help select the Grand Prize winner & Runner up!

We are equally excited to bring on board our 2nd guest judge: HerRoom.com! Giving women a way to effortlessly purchase lingerie online, HerRoom offers everything from bras & panties to special occasion lingerie, swimwear, sleepwear, shape wear, hosiery and more – including Affinitas & Parfait.

What do you need to do to enter? Dream big of course! Here are the details:

Am I eligible to enter?
• Must be 16 years or older at time of entry
• Must be enrolled for the Fall 2012 semester at a college institution within the United States, Canada or the UK.
• Must have a GPA of minimum 2.5
• Employees of Affinitas, their immediate families, marketing affiliates, and 3rd party suppliers are not eligible to enter or win.

I’m eligible! How do I enter?

Submit the following information via our College Scholarship Facebook App by May 31st, 2012:

1.Tell us the basics!
· What school you will be attending for the Fall 2012 Semester?

· What are you studying?

· What is your GPA?

2.What is your dream career? Show us! Create a photo album on flickr, Instagram, Picasa, Tumblr or Pinterest filled with minimum 5 images embodying your dream career. Images can be anything from products to places, quotes to abstract. When completed, send us the direct link to your album here so we can access.
3.Like Affinitas, HerCampus & HerRoom on Facebook! Please confirm you have done so here in your entry.

The Goods

• 1 Grand Prize winner receives a $1500 Scholarship, $1000 worth of Affinitas or Parfait lingerie + 10 Packaged Panty sets.
• 1 Runner up receives a $750 Scholarship, $500 worth of Affinitas or Parfait lingerie + 5 Packaged Panty sets.

Timeline

• Entries accepted from May 1st – 31st.
• Affinitas staff selects Top 10 Finalists to be announced on Affinitas College Scholarship Facebook App Monday, June 4th.
• Public Voting open June 4th – June 29th to narrow down to Top 5 Finalists.
• Judging panel (Affinitas + HerCampus) have 1 week to deliberate on Grand Finalist & Runner Up.
• Grand Finalist & Runner Up announced on Affinitas Facebook Monday, July 9th.

About Affinitas

Affinitas, from the word “Affinity” meaning, “a natural liking or attraction to a person, place, idea, or thing.”

Sexy or sweet? Take your pick with Affinitas’ wide selection of stylish yet affordable bras, panties, 3-pack Packaged Panties, camisoles, babydolls, chemises, and bustiers, ranging from basic, everyday styles to on-trend and special occasion pieces. Bras and bustiers span a size range of 30-38 A-DD, with all other items sized XS-XL. Complementary line Parfait by Affinitas additionally caters to the full-bust market with bras sized 30D – 40G (and bottoms sized XS-2X). Meaning no matter your size, we have the right lingerie for you.

Whether you’re feeling flirty, glamourous and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. ? Made of fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line – be it all day…or just for a few minutes! The line’s comfy, luxurious materials include cotton, microfiber, satin, French embroidered laces and even technologically advanced, seamless materials that are stitch free, seam free and label free. The Affinitas woman is fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank. Constantly expanding to meet your needs, wants, and desires, we make it our mission to have you covered (well, mostly) for every occasion.

Affinitas collections retail from $15 – $80 in numerous specialty, boutique and online stores in the U.S. and Canada, including HerRoom.com and LaurenSilva.com.

Web: www.affinitasintimates.com
Twitter: @AffinitasIntima (http://twitter.com/AffinitasIntima)
Facebook: http://www.facebook.com/pages/Affinitas/111339788878132?ref=ts
Pinterest: http://pinterest.com/affinitas
YouTube: http://www.youtube.com/affinitasintimates

About HerCampus.com
“A Collegiette’s Guide to Life”™

Her Campus is the #1 online magazine for college women, individualizing its content college-by-college by establishing My Campus branches at schools across the country. With national content on Style, Beauty, Health, Love, Life, and Career, supplemented by local content produced by teams of students at 200+ colleges across the country, Her Campus serves as a hub for everything college women need to know about today.

Her Campus is written entirely by the nation’s top college journalists. Since joining the Her Campus Team, our team members have been offered jobs and internships with Glamour, Vogue, Vanity Fair, Seventeen, Marie Claire, Harper’s Bazaar, People magazine, W magazine, Teen Vogue, InStyle, Lucky, O magazine, MTV, The Washington Post, and Ogilvy, among others.

Founded by three students while they were undergraduates at Harvard—Stephanie Kaplan ‘10, Windsor Hanger ‘10, and Annie Wang ‘11—Her Campus was a winner in Harvard College’s business plan competition, the i3 Innovation Challenge, in March 2009. Since Her Campus’s launch in September 2009, Her Campus has formed content partnerships with Seventeen magazine, SELF magazine, Glam.com and The Huffington Post and worked with clients including Victoria’s Secret PINK, The Body Shop, New Balance, popchips, LOFT, Pinkberry, and Intel.

Her Campus has been featured in The New York Times, Forbes.com, Yahoo Finance, CNN Money, The Economist, Mashable, CBS MoneyWatch, PRWeek, Business Insider, and on ABC News Now, among others. The Her Campus co-founders have been named to BusinessWeek’s 25 Under 25 Best Young Entrepreneurs, Inc. magazine’s 30 Under 30 Coolest Young Entrepreneurs, Glamour magazine’s 20 Amazing Young Women, and The Boston Globe’s 25 Most Stylish Bostonians. In October 2011, Her Campus was named a 50K Gold Winner and “Best All-Around Team” in MassChallenge, the world’s largest startup competition.

Web: www.hercampus.com
Twitter: @HerCampus (https://twitter.com/#!/hercampus)
Facebook: https://www.facebook.com/HerCampusMagazine

About HerRoom.com

Welcome to HerRoom! I’m Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands, we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you’ll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.

Web: www.herroom.com
Twitter: @HerRoom (https://twitter.com/#!/herroom)
Facebook: http://www.facebook.com/HerRoom

Official Rules & Regulations

Eligibility

Contest is open to anyone 16 years or older at time of entry, currently enrolled for the Fall 2012 semester at a college institution within the United States, Canada and UK. Employees of Affinitas, their immediate families, marketing affiliates, and 3rd party suppliers are not eligible to enter or win.

Entries

Eligible contestants must submit their completed entry via the Affinitas College Scholarship Facebook App between May 1st, 2012 and May 31st, 2012.

Prizes

One grand prize winner will receive a $1500 tuition scholarship and $1,000 worth of Affinitas lingerie (retail value) in addition to 10 Packaged Panty sets. One runner-up will win a $750 tuition scholarship and $500 worth of Affinitas lingerie (retail value) in addition to 5 Packaged Panty sets. Winners may select from the Spring/Summer 2012 Collections of Affinitas or Parfait. All product selections are final; no returns or exchanges permitted. Tuition scholarship checks will be mailed directly to the college institution of the winner and runner-up for use for current or subsequent semesters. Scholarship value will not at any time be released directly to the winner or runner-up and is not redeemable for cash value. Please note scholarship value will be submitted in U.S. dollars only.

Regulations

By entering and/or accepting a prize, contestants release and agree to hold harmless Affinitas Intimates and its directors, officers, employees, representatives and agents from any and all liability for any loss or damage of any kind, including death, arising in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of a prize or participation in this contest.

Contestants release Affinitas Intimates and Affinitas Intimates’ directors, officers, employees, representatives and agents from any claims that may arise regarding the use of any and all submitted images including any claims of defamation, invasion of privacy, or infringement of moral rights, rights of publicity or copyright. By entering this contest, contestants agree to allow Sponsor to use his or her name, city and state, voice and/or images in connection with publication and web posting of entry and for promotional purposes (except where prohibited), without review, notification, or approval.

By entering this contest, contestants represent that photographs are original and of his or her own creation, publication and web posting of the material will not violate the rights of any kind of any third party, and contestant has provided all necessary permissions and releases.

By entering this contest, contestants agree to abide by the rules of this contest and to accept the judges’ decisions as final. Submission of an entry and/or acceptance of a prize grants Sponsor, and third parties authorized by Sponsor, the exclusive, perpetual right to publish, use, edit, adapt, modify, excerpt and/or copy the entry for any and all purposes in any and all media currently in existence or hereafter developed without further compensation to contestants.

Income, and other taxes (if any), on the value of the prize are the sole responsibility of the winners. A form 1099 will be filed with the IRS.

Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the posting process, the operation of the website, www.affinitasintimates.com, the official Affinitas Facebook page and the official Affinitas Pinterest Page, or who is otherwise in violation of the rules. Sponsor further reserves the right to cancel, terminate or modify the Contest if it is not capable of completion as planned due to, for example, infection by a computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort. In no event will Sponsor be responsible for any damages or losses arising out of access to and use of the websites or the downloading from and/or printing material downloaded from said site. Sponsor is not responsible for lost, late, incomplete or misdirected entries.

Affinitas Intimates requires a minimum of 10 persons entering the contest in order to select a winner.

Contestants understand this contest is in no way affiliated with, or hosted by, Facebook

Brulee Holiday Discount Sale – Now through Dec. 14th

Select items 60% off from Brulee.net:
Top row, from left to right:
  • Classic Collection BF Nightshirt, regular $146.00, with discount: $58.40
  • Classic Collection Short, regular $84.00, with discount $33.60
  • Vamp Collection Robe, regular $280.00, with discount $112.00
  • Vamp Collection Chemise, regular $180.00, with discount $72.00
  • Vamp Collection Soft Bra, regular $110.00, with discount $44.00
Bottom row, from left to right:
  • Boudoir Collection Teddy, regular $180.00, with discount $72.00
  • Boudoir Collection Soft Bra, regular $108.00, with discount $43.20
  • Noir Collection Chiffon Pant, regular $190.00, with discount $76.00
  • Noir Collection Chiffon Teddy, regular $180.00, with discount $72.00
  • Bridal Collection Chemise, regular $152.00, with discount $60.80

About BRULEE

BRULEE lingerie and loungewear embodies the ultimate in indulgence: a seductive blend of luxury, sophistication and desire…to inspire in the boudoir, or beyond. Each piece is
handcrafted from the finest silk, chiffon, cotton and jersey in New York City’s Garment District, featuring hand cast gold and Swarovski crystal hardware juxtaposed with delicate
details.
Marked by a simple yet striking elegance, the line is a testament to women seeking a modern take on sexy that remains feminine – without the frills. Taking inspiration from designer
Kristian Giambi’s busy lifestyle, BRULEE’s versatile pieces have you, ahem, covered from the bedroom to the boardroom to beyond, if you please. Pair the line’s silk Camisoles and
Bodysuits with a pencil skirt and jacket for work, or with skinny jeans or a mini for night. Got a hot date? Style the Chemise or Teddy accordingly, or let a sultry Corset Soft Bra
peek through a blouse. Going casual? Pair the crisp white “Boyfriend” Shirt with your fave pair of jeans, or go luxe in the gold-studded jersey Classic Legging.
BRULEE’s camisoles, bodysuits, teddies, bralettes, boy shorts, lounge pants, nightshirts, robes and more are luxurious, uncomplicated and anything but sweet. Whether slipping on for a
night on the town, or slipping off for a night in the boudoir, BRULEE promises to leave your admirer wanting to see what is underneath…

Retailing from $65.00 – $280.00 at select boutiques nationwide and Brulee.net.  Store locater: http://www.brulee.net/boutiques-stores/
Go ahead, indulge.