Modern Glossy had the pleasure of meeting Aysha Saeed for her Pop-Up Shop on September 12th where she presented her collection at Cielo Club.
Guests enjoyed complimentary cupcakes from Desserts by Tawny Ong while shopping the Aysha Saeed Fall 2009 collection priced between $39 to $149. Shoppers also had the opportunity to model the dress in a sidewalk photo shoot.
Aysha’s targeted clienteles are for the modern women who has a busy life and needs clothing that is functional and can easily go from daytime into evening. She kept this in mind for Fall and added a few couture details—like hand tucking on hemlines on a grey work dress that can easily be worn after work for cocktails. Her styles can be worn today and can be worn for the next year; she doesn’t design disposable clothes.
Her collection consisted of dark fall colors with a splash of bright color. For example: gray mixing in with fuchsia. She targets women ages 25-45. Women who work and work out that have fashion sense. People that enjoy fashion today with sophistication and grace.
Her next project will be at Princeton University campus where she will be a speaker for “Princeton Women in Business” on September 28th. She will also be hosting a fashion show and sit down VIP dinner on October 21st to benefit Operation Smile.
-Jenny Mar
Photos © SBE Photography To see more photos of the event, please click here.
Modern Glossy had the privilege to interview Rebecca Taylor on her new mini collection “Mommy and Me” which is currently selling at boutiques nationwide.
Is the recession making us all a bit more maudlin and nostalgic? Not that that is a bad thing; looking back is always a good way to reference a feeling one might find relevant now. And looking at Diesel’s Fall 2009 line made me recall just that: my days in Seattle, however post grunge, still lingering in my visual memory: Messy cardigans, torn deconstructed tshirts, combat boots and the I-don’t-care-if-sequins-clash-with-floral attitude is here, but refined.
