The new Warby Parker Winter Collection is distinctly modern meets rustic. Today they announce six new shapes in five new colors, including two custom two-toned acetates, in addition to some of their stylish frames in cool hues. All frames are  an affordable $95, including prescription lenses. Find the collection online at warbyparker.com and at Warby Parker stores and showrooms.

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A collaboration between four close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Prescription eyewear simply should not cost $300+. The industry is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options. By circumventing traditional channels and engaging with customers directly through our website, Warby Parker is able to provide higher-quality, better-looking prescription eyewear at a fraction of the price.